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! BREAKING NEWS: Aug 03, 2026
Due to matcha factory maintenances and the Obon holiday, our office is on a break from August 8th to 16th, 2026. Processing of orders will continue from Monday, August 17.

Yabunouchiryu Endorsed Marukyu Koyamaen Matcha


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The Yabunouchi school was founded by Kenchu Jochi (1536-1627). Jochi also learned sado under Rikyu. In contrast to Rikyu, who was given an important post to serve rulers such as Nobunaga and Hideyoshi, Jochi preferred to live quietly in the bamboo forest in the north of Kyoto. Being critical of the frivolous or lavishing style of tea ceremony, Jochi’s style was characterized by his pursuit of the formal elegance of the original tea ceremony.

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