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Horii Shichimeien Matcha

Horii Shichimeien has been engaged, from generation to generation, in the production and sales of Uji Tea in the area in front of Agata-jinja Shrine of Uji, which is famous for its “strange festival in the dark.” The year 1879 (Meiji 12) marked the starting point of the company’s business, as the name of the second-generation owner appeared publicly in a recognized report on tea production (“Kyoshinkai Tea Production Report”).

Horii Chōjirō, the third-generation owner, who wished to further promote Uji Tea, undertook the task of the mechanization of the production of “tencha” (tea leaves used for matcha, before the leaves are ground into fine powder). The production of tea in general was undergoing a transition to mechanization at that time. In 1924 (Taisho 13), he finally worked out a method and called it “Horii’s Tencha Production Machine”. This invention made the production of even and high-quality teas possible and contributed to the quality increase of Uji Tea, thus providing the foundation for the prosperity of Uji Tea as the regional specialty. And because Chōjirō did not hold this method to himself but instead shared and spread it in the local area, all of the tencha production machines used in Japan today are nothing but improved versions of his machine.

Horii Shichimeien is an old-established Uji Tea company and is among the few stores that own their own tea gardens. Its tea garden is one of the seven famous gardens called Uji Shichimeien designated by Ashikaga Shogunate in the Muromachi Period. Today, the store’s garden named “Okunoyama” is located on a small hill near Uji Byōdōin Temple as the only existing garden of the seven. Over the last 600 years, the store has continued to grow and process teas (such as the well-known high quality tencha “Narino”), engaging in the whole process of tea manufacturing from picking and selecting to drying and grinding of tealeaves using grinding stones. Now the company also sells at retail and provides genuine Uji Tea directly to their customers.

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Limited EditionSeasonality
Matcha Seseragi no Mukashi

Summer seasonal matcha tea blend

  • ¥3,240 / 30 g can
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approx. $ 31.12*
Limited EditionSeasonality
Matcha Seseragi no Shiro

Summer seasonal matcha tea blend

  • ¥2,160 / 30 g can
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approx. $ 20.75*
(1)
Matcha Agata no Shiro

Refined, light matcha tea suitable for both usucha and koicha

  • ¥2,160 / 30 g Branded CAN
  • ¥6,480 / 100 g Branded CAN
  • ¥12,960 / 200 g Branded CAN
  • ¥64,800 / 1 kg BULK
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approx. $ 20.75*
(1)
Matcha Seishin no Shiro

Pleasant usucha (thin tea) for everydays

  • ¥1,296 / 30 g Branded CAN
  • ¥3,888 / 100 g Branded CAN
  • ¥7,776 / 200 g Branded CAN
  • ¥38,880 / 1 kg BULK
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approx. $ 12.45*
(1)
Speciality
Matcha Homare no Mukashi

Prize-winning matcha, koicha (thick tea)

  • ¥5,400 / 30 g Branded CAN
  • ¥16,200 / 100 g Branded CAN
  • ¥32,400 / 200 g Branded CAN
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approx. $ 51.86*
Speciality
Matcha Chōkō no Mukashi

Award-winning matcha, koicha (thick tea)

  • ¥6,480 / 30 g Branded CAN
  • ¥19,440 / 100 g Branded CAN
  • ¥38,880 / 200 g Branded CAN
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approx. $ 62.24*
(8)
Matcha Shichimei no Mukashi

Soft, expressly sweetish tea suitable for koicha

  • ¥4,320 / 30 g Branded CAN
  • ¥12,960 / 100 g Branded CAN
  • ¥25,920 / 200 g Branded CAN
  • ¥129,600 / 1 kg BULK
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approx. $ 41.49*
Matcha Todō Mukashi

Uji matcha tea (koicha, usucha)

  • ¥3,240 / 30 g Branded CAN
  • ¥9,720 / 100 g Branded CAN
  • ¥19,440 / 200 g Branded CAN
  • ¥97,200 / 1 kg BULK
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approx. $ 31.12*
(1)
Matcha Hatsumukashi

Horii Shichimeien's entry level powdered green tea suitable for usucha

  • ¥1,080 / 30 g Branded CAN
  • ¥3,240 / 100 g Branded CAN
  • ¥6,480 / 200 g Branded CAN
  • ¥32,400 / 1 kg BULK
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approx. $ 10.37*
(1)
Matcha Ujimukashi

Uji matcha tea for thin tea (usucha)

  • ¥1,620 / 30 g Branded CAN
  • ¥4,860 / 100 g Branded CAN
  • ¥9,720 / 200 g Branded CAN
  • ¥48,600 / 1 kg BULK
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approx. $ 15.56*
(2)
CM Urasenke
Matcha Shōun no Shiro

Powdered green tea favoured by Hōunsai, the 15th generation grand tea master of Urasenke

  • ¥2,160 / 30 g CAN
  • ¥6,480 / 100 g CAN
  • ¥12,960 / 200 g CAN
  • ¥64,800 / 1 kg BULK
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approx. $ 20.75*
(3)
CM Urasenke
Matcha Yūfū no Mukashi

Powdered green tea favoured by Hōunsai, the 15th generation grand tea master of Urasenke

  • ¥3,240 / 30 g CAN
  • ¥9,720 / 100 g CAN
  • ¥19,440 / 200 g CAN
  • ¥97,200 / 1 kg BULK
Add to cart
approx. $ 31.12*
(1)
CM Omotesenke
Matcha Todō no Shiro

Powdered green tea favoured by Jimyōsai, the 14th generation grand tea master of Omotesenke

  • ¥2,160 / 30 g Branded CAN
  • ¥6,480 / 100 g Branded CAN
  • ¥12,960 / 200 g Branded CAN
  • ¥64,800 / 1 kg BULK
Add to cart
approx. $ 20.75*
(1)
Speciality
Matcha Oku no Yama

Special powdered green tea made of pure Oku no Yama tea cultivar without blending

  • ¥2,700 / 20 g Branded CAN
  • ¥13,500 / 100 g Branded CAN
  • ¥27,000 / 200 g Branded CAN
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approx. $ 25.93*
(4)
Speciality
Matcha Mumon

Special powdered green tea made of pure Asahi tea cultivar without blending

  • ¥3,240 / 20 g Branded CAN
  • ¥16,200 / 100 g Branded CAN
  • ¥32,400 / 200 g Branded CAN
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approx. $ 31.12*
(5)
Limited EditionSpeciality
Matcha Narino

Special powdered green tea made of pure Narino tea cultivar without blending

  • ¥3,240 / 20 g Branded CAN
  • ¥16,200 / 100 g Branded CAN
  • ¥32,400 / 200 g Branded CAN
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approx. $ 31.12*
(5)
CM Omotesenke
Matcha Tōgawa no Mukashi

Powdered green tea favoured by Jimyōsai, the 14th generation grand tea master of Omotesenke

  • ¥3,240 / 30 g CAN
  • ¥9,720 / 100 g CAN
  • ¥19,440 / 200 g CAN
  • ¥97,200 / 1 kg BULK
Add to cart
approx. $ 31.12*