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Hekisuien Matcha

At the end of the Edo period (1867), Kihei Horii, the first family head, founded Hekisuien in Uji. Hekisuien produces and sells “Tengu Ujicha Tea” (proprietary product name). A “Tengu” is a long-nosed imaginary creature of folklore in Japan. In Japanese, a self-conceited person is referred to as “Tengu” By extension, 'becoming Tengu' means being excessively boastful. The product name “Tengu Ujicha Tea” contains a lesson “Don’t let yourself conceited or boastful.”