Understanding the Matcha Boom of 2024 and finding the answer to why most of the Ceremonial Grade Matcha sold out for the first time in history ...
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Daily updates and information about lead times and matcha supply or service alerts. ...
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Understanding the Differences in Matcha Grades and their Preparations ...
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How to make refreshing, cold tea in the summer? What are the best teas to make cool? What tools to use? Learn all about making and enjoying tea in the summer. Reading time: 10-15 minutes ...
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What does Shincha mean? What is the difference between Shincha and New tea? When do they become available? Find the answers to these questions here! ...
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Sen no Rikyū: The Greatest Master of Chanoyu
Discover the legacy of Sen no Rikyu, the Grand tea master whose philosophy and aesthetics continue to shape the art of tea ceremony to this day. ...
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A Guide to Achieving Perfectly Whisked Bowl of Usucha Matcha ...
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Embark on an exciting journey through the changing seasons with Japanese Seasonal Matcha. ...
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Winter Holidays in Japan, and the times when businesses are closed. ...
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Updates and information about incidental service disruptions
System maintenance notice ...
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Notes on Horii Shichimeien’s price increase
In early April, tea producer Horii Schichimeien raises its prices, for the first time after 40 years. Background information on rising tea prices, including Horii Shichimeien's new price chart. ...
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How we measure the volume of our Tea Ware
A brief guide for a better understanding of our vessels' and cups' volume. ...
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Situation in Japan during the COVID 19 crisis
Regularly updated riport on the regulations and measures that effect the operation of Sazen Tea. ...
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Comparing Japanese Handleless Teapots: Shiboridashi vs. Hōhin
What are similarities and differences, which material is best, care and maintenance... Learn what you need to know about shiboridashi and hōhin. ...
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Essential Guide to Owning a Matcha Whisk (Chasen)
Are you interested in using bamboo matcha whisk, but are confused with where to begin? Use our comprehensive guide to learn how to select, use, clean and store a chasen. ...
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Matcha Latte, Matcha Melange, Cinnamon Matcha Latte and Matcha Coffee Latte. Try our recipes for delicious, healthy, stylish drinks. ...
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Rules of International Shipping
A short overview of International Shipping; what are the ways, costs and prices, how long does it take, and what should we do to make sure everything goes well. Find some answers here ...
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Genuine quality Chinese teas from Japan
As a Japanese company, why do we sell Chinese and Taiwanese teas? Are they good-quality? Are they worth it? We answer these questions here! ...
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Ohagi sweet to your cup of tea
Use this easy recipe to try making a delicious Japanese dessert at home. Make your tea experience even fuller! ...
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What quality, quantity and variety? If you want to know more about the "surpeise tea", read our article! ...
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Introducing Uji matcha to the world
Quality, reliability and long history - the reasons to choose branded Uji matcha. Read the thoughts of the owner of Sazen Tea about how we interpret matcha tea at our company. ...
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Your Guide to Japanese Green Tea Flavors & Aromas
Much like a well-aged wine, high-quality green tea offers a complete sensory experience—from color and aroma to flavor and finish. Read more to understand which characteristics you prefer ...
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What Kind of Matcha Do You Want to Buy?
If you are new to matcha, this article helps you to decide what do you need ...
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Welcome to the World of Raku Tea Bowls
Rakuchawan is not an ordinary tea bowl but is a luxury tea bowl for the sheer pleasure of drinking Matcha tea. Drinking Uji Matcha tea from such Rakuchawan is a luxurious time for you. ...
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How to Brew Gyokuro Tea: A Delicate Indulgence
Gyokuro tea demands both attention and patience when brewing, but its deep umami flavor is a worthy reward. Find out how to make a perfect cup in 6 steps. ...
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Essential Guide to Choosing the Perfect Japanese Tea Set
Are you shopping for a high-quality Japanese Tea Set, but are confused with too many options. Use our comprehensive guide to find your perfect Japanese Tea Set. ...
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How to Measure Quality When Buying Japanese Green Tea
Find out whether or not what you're buying really is high-quality green tea by three important visual cues: the shape, color and brightness of the leaves. ...
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What are the Health Benefits of Green Tea?
Studies regularly connect green tea with increased health, but why is this centuries-old remedy so effective. Explore the benefits and uses of green tea here! ...
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Japanese Green Tea: Satisfy Your Senses with 10 Shades of Green
Become a discerning tea drinker with our essential guide to the colors, flavors, and aromas of Japanese green tea - you'll never experience tea the same way again. ...
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