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MATCHA SAMPLE gift (10g) for each order containing matcha! Let us surprise you with a delicious matcha to try.
Promotion valid for orders placed between July 4 and July 20, 2024, or until stocks last.

Japanese Shincha 2024

This year's harvest turned out to be amazing, as refreshing, rich, and aromatic as expected. Don't hesitate to surprise yourself or your loved ones with these seasonal tea delicacies. Shincha products are limited and only available until the end of July.

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Kagoshima Shincha Saemidori
Seasonality
Kagoshima Shincha Saemidori

Pleasantly refreshing shincha

  • $7.56 / 50 g BAG
  • $15.12 / 100 g BAG
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(1)
Kagoshima SHINCHA Yabukita
Seasonality
Kagoshima SHINCHA Yabukita

Refreshing green tea with a pleasant spicy note

  • $10.80 / 100 g BAG
  • $51.84 / 500 g BULK
  • $101.52 / 1 kg BULK
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(2)
Tokujo Shincha
Limited EditionSeasonality
Tokujo Shincha

Premium shincha from Marukyu Koyamaen

  • $14.04 / 50 g BAG
  • $27.00 / 100 g BAG
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(1)
Gokujo Shincha
Seasonality
Gokujo Shincha

TOP Premium shincha from Marukyu Koyamaen

  • $21.60 / 50 g BAG
  • $42.12 / 100 g BAG
  • $64.80 / 100 g CAN
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(6)

April is the season of dense morning mists that make the air heavy with humidity. The warmer and brighter April Sun with the mist setting low on tea bushes fills the dormant tea buds with energy and by the end of the month the first, fresh tea leaves get ready for harvesting, and the year's first tea picking season starts. The tea that comes from this first harvest is what we call Shincha. Shincha is blended from the softest, most tender tea leaves that are processed quickly right after the harvest. They are roasted for a shorter time at a lower temperature, so they stay moist and fresh, with the aroma of a rain-soaked, lush green forest.

Shincha has become exceptionally popular these days, many tea lovers are looking forward to the Shincha Season the most. There is a huge competition for companies to release their Shincha as soon as possible. This haste together with the distinct processing of the leaves results in a sweet, grassy taste tea that is only sold for 2-3 months after the harvest. Due to the fast processing, Shincha is higher in vitamins than other blends, but for the same reason, it is better to drink it fast as it loses most of its aroma in about half a year. Take the day and order it now!

For more information about SHINCHA, please read our blog post HERE >>